A Pop-Up Card, also known as a 3D Pop-Up Card, is a unique type of greeting card created using traditional Japanese paper arts such as Kirigami (the art of paper cutting) and Origami (the art of paper folding). When the card is opened, a three-dimensional structure rises from the center, creating a surprising and memorable visual effect.
Pop-up cards are suitable for almost every occasion, including birthdays, weddings, Christmas, Valentine’s Day, Easter, Halloween, Mother’s Day, Father’s Day, and the traditional Vietnamese Tet holiday. Beyond greeting cards, pop-up techniques are also widely used in 3D pop-up books, 3D calendars, 3D pop-up boxes for moon cakes, and other creative paper products.
In addition to pop-up cards, Thanh Toan 3D Cards also produces large-scale 3D paper models (up to 1 meter in height), handmade wooden handbags, bamboo plate mats, and various Vietnamese handicrafts.
Structure of a Pop-Up Card
A standard pop-up card consists of three main parts:
The pop-up structure is carefully assembled and either sewn with thread or glued onto the inner cover. When the card is opened, the 3D design rises smoothly. When closed, all parts fold neatly back into a flat 0-degree plane without any paper obstruction.
Types of Pop-Up Cards
There are two main types of 3D pop-up cards:

These cards open partially, allowing the pop-up structure to stand at a 90-degree angle. They are simpler in construction and commonly used for standard designs.
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These cards open fully flat at 180 degrees and feature more complex structures and engineering formulas. Due to their higher complexity, they require greater investment in design, production, and skilled craftsmanship.
Development of Pop-Up ards in Vienam
Pop-up cards were first introduced to Vietnam in Hanoi, then gradually spread to Ho Chi Minh City, Ben Tre, Dong Nai, Da Nang, and other provinces. Today, many countries such as China, India, Indonesia, and the Philippines also manufacture pop-up cards, largely due to competitive labor costs.
In Vietnam, pop-up card production has expanded significantly, incorporating new technologies such as light-and-sound pop-up cards, 3D calendars, 3D books, 3D gift boxes, and 3D promotional brochures for businesses.
Where to Buy Pop-Up Cards in Ho Chi Minh City and Ha Noi City ?
Popular places to buy pop-up cards in Ho Chi Minh City include Le Loi Street (near Rex Hotel), the Ho Chi Minh City Post Office, Bui Vien Walking Street, souvenir shops at Ben Thanh Market, bookstores, airport souvenir stores.
In Hanoi, you can easily find them at Hoan Kiem Lake, the Ho Chi Minh Mausoleum, the Temple of Literature, West Lake, and other popular tourist areas. There are also many sellers in Hoi An and Da Nang.
However, at these locations, street vendors often charge up to 150,000 VND (approximately USD 6) for a single large-sized pop-up card. Therefore, if you plan to purchase in larger quantities, we strongly recommend contacting manufacturers directly to obtain better pricing and more design options.
To purchase pop-up cards at factory-direct prices, you are welcome to visit Thanh Toan’s manufacturing facility. With a highly skilled design team and advanced production technology, Thanh Toan delivers high-quality pop-up cards that stand out from the general market—while remaining reasonably priced. Our products are trusted gifts for friends, family members, and corporate clients alike.
At Thanh Toan, we offer wholesale services with competitive pricing.
You can place your order through:
Read the overview article : Everything You Need to Know About Working with Our Pop-Up Greeting Card Factory
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